PATRICIA GIRALT

For the Cinema Italy in South Beach a new campaign was presented using the "chic" concept.

​

The left image has a chic woman who is wearing glasses representing the beach and the dress represents the film industry.

The right image has the chic couple and some Italian icons were added such as soccer, the coliseum and Venice. The lady and the man are displaying some film industry symbols on their clothing.

 

T-shirts were designed and offered for sale for the movie fans. The t-shirts had a female and man versions.

​

All the designs were produced using Illustrator and Photoshop.